CPM

CPM is short for Cost Per Mille, and also referred to as CPT (Cost Per Thousand) or TAI (Thousand Ad Impressions). It is a key figure for the calculation of the advertising rate of print, online, tv or radio advertising on the basis of the possible visual contact for the advertising media. For instance, ads in Google AdWords or in Blind Network can optionally be calculated with CPM. The CPM determines how much advertisers need to pay in order to have 1.000 visitors or readers noticing an ad or a banner.

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